I am changing careers. I have decided to start issuing official sounding studies about obvious things. I have a keen sense of the obvious. Why not profit from that? My career epiphany came as I read a study that found that college students are self-centered. Seriously?
I am planning to release my first groundbreaking study soon. My thesis is that people stuck in rush hour traffic are less friendly. I am pretty sure I am right.
While the conclusion of the study about today’s college kids isn’t shocking the conclusions about the reasons are indeed interesting. According to the study’s lead author, psychology professor Jean Twenge, the reason narcissism is now epidemic can be traced to an unhealthy desire to boost self-esteem.