Can The Church Learn From Domino’s Pizza?

Domino’s Pizza has been creating quite a buzz by running television commercials that trash their product. The spots confess that many consumers thought their crust tasted like “cardboard” and the sauce like “ketchup”. The company had encouraged feedback from the public and they were stung by their honesty and/or meanness. Their reaction was to get defensive and hidden and childish. No wait…that was Congress. By stark contrast the Domino’s leadership decided to make changes in the recipe and be completely honest about the process. Experts have weighed in about how dangerous it is to trash your own product. That this kind of honesty is doomed to fail. They trot out the disaster of New Coke as a comparison. But I love the new campaign. Covering up what is obvious to many seems like a much worse strategy. I will try the new recipe soon and my sampling will be entirely because of this campaigns refreshing candidness.

I remembered a similarly bold admission that took place in the Dallas area a little over a year ago. It came from, of all places, a local church and the text was stunning in it’s raw honesty.

“We followed trends when we should have followed Jesus. We told others how to live but did not listen ourselves. We live in the land of plenty, denying ourselves nothing, while ignoring our neighbors who actually have nothing. We sat on the sidelines doing nothing while AIDS ravaged Africa. We were wrong; we’re sorry. Please forgive us.”

That was a powerful and sobering admission. I was shocked. And I was greatly encouraged by the courage and the humility needed to admit such an embarrassing message to the public. Since I loved the ad I am sure Springcreek Church in Garland, Texas got a lot of criticism. I don’t think like most of the herd. For example, I opened my first book When Bad Christians Happen To Good People with these words.

I must begin with some words of disclosure. I am a hypocrite. I can be arrogant and selfish. I have been known to stretch, conceal, or slightly massage the truth. I am sometimes inconsiderate and insecure. I struggle with lust and impure thoughts. My ego often rages out of control, and I battle foolish pride. I can be lazy and foolhardy with my time. I get angry, petty, and ill tempered. I am sarcastic and cynical.

I am a Christian.

Does that surprise you? It shouldn’t. If there is one theme about our faith that should be communicated, it is that we all fall short of the goal spelled out in Christ’s teachings. Author Max Lucado has a wonderful line. He says that God loves you just the way you are, but He refuses to leave you that way. So all of us believers are somewhere on that continuum of where we started and where God wants us to be. But that realization seems to penetrate our thinking only sporadically. In fact, there are those among us who will call me a counterfeit since I admit to such unflattering traits. They will write and tell me that if I had their brand of faith I would be above any of these sins all of the time. I believe they would be wrong.

Obviously a “bad Christian” like me was intrigued to hear how Springcreek Church explained their very public confession. Senior Pastor Keith Stewart wrote this in an open letter on the church website.

No one is perfect. No one lives sin-free. You blow it. I blow it. And the church does, too. I’m sure that you (like me) have, on more than one occasion, had to make something right by apologizing. So why is it so rare to hear a church apologize? The truth is, an apology from the church should not “stand out.” It should not make the community sit up and take notice. But it does, precisely because that the church rarely does what it tells others to do.

In all sincerity, we want to change that. The church in America has a serious credibility problem. Those outside the church look at us and often don’t see anything that even remotely resembles Jesus. Instead they see judgment, hypocrisy, and very little compassion. They hear our words, but don’t see a lifestyle that aligns with those words.

I had the same thought that you may have entertained. Is this Godly or a gimmick? Pastor Stewart began his open letter with this Scripture.

If we claim to be without sin, we deceive ourselves and the truth is not in us. If we confess our sins, he is faithful and just and will forgive us our sins and purify us from all unrighteousness. If we claim we have not sinned, we make him out to be a liar and his word has no place in our lives. (1 John 1, NIV)

I would love to go to a church that can confess with humility and grace that they have erred. I trust that Pastor Stewart’s heart is sincere and his congregation shares his authenticity. I am careful about when I write in absolutes but one thing I have found is that truly Godly people always demonstrate humility. From reading the comments at the church website I am struck by the humility of Pastor Keith Stewart.

I hope to have a followup this week with the Springcreek leadership to see how they feel the advertisement worked in the community and especially in their own church body.

I am convinced that the community will believe your words if you create an environment of grace. A place where people can walk in flawed and hurting and be accepted for who they are and where they are. A place where they don’t have to wear a mask to be accepted. That is when, in my humble opinion, the community will believe your words. I pray that many of us will follow your example both personally and corporately.